DESIGN IS NO LONGER JUST ABOUT AESTHETICS AND OUTPUT – IT’S ABOUT HOLISTIC PRODUCT DESIGN, MARKET RELEVANCE, AND MEANINGFUL RESULTS. DESIGN HAS A PLACE AT THE HEAD OF THE TABLE.
2017 Design in Tech Report
SERVICES
We design for technology companies across the US as well as companies with an international reach. We partner with our clients and become their in-house marketing and design team, and a support to businesses that need boutique offerings. Tech Design Strategies can fill in the gap where your team needs assistance and extra hands on projects. Our team will work to build upon your brand strategy. We understand a variety of workflow processes and are comfortable working in fast-paced environments. We are known for our quality of work, speed and smooth working relationship.
Examples of Services but not limited to:
- Graphic Design and Illustration
- Front End Development
- Marketing and Branding
- Program and Event Design and Development
- Internal and External Design Development
- Professional Slide and Presentation Development
- SEO and SEM
- Leadership Program Development
- Non-profit Organization and Small Business Consulting
- Event Creation and Event Development
- Social Media Development and Management
WHY DESIGN MATTERS
Steve Jobs famously said, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
According to LinkedIn, the highest echelon of the technology industry is vying for more design talent – Facebook, Google, and Amazon have collectively grown their headcount in design by 65% in the past year – with much headroom to hire more. –2017 Design in Tech Report “design is no longer just about aesthetics and output—it’s about holistic product design, market relevance, and meaningful results. Design has a place at the head of the table.”
Your design provides an indicator as to what your product or technology will be like. Good design helps to communicate your message, commands attention to help you cut through the competition, and arranges information most effectively for the precise market you’re trying to reach.
When design principles are applied to strategy and innovation, the success rate for innovation dramatically improves. Design-led companies such as Apple, Pepsi, IBM, Nike, Procter & Gamble, and SAP have outperformed the S&P 500 over a 10-year period by an extraordinary 211% according to the 2015 Design Value Index created by the Design Management Institute and Motiv Strategies.
The focus of innovation has shifted from being engineering-driven to design-driven, from product-centric to customer-centric, and from marketing-focused to user-experience-focused. For an increasing number of CEOs, design thinking is at the core of effective strategy development and organization change.
The biggest driving force is the accelerated rate of change in business and society caused by advances in technology. As companies become more software-driven, and the rate of change increases, so does complexity.
That is where Tech Design Strategies comes in. We know Design Matters.
WHAT OUR CLIENTS ARE SAYING …
Design is extremely important to what we do. We consistently utilize and need a variety of branded items, both digital and print. The team at Tech Design Strategies works fast with great turn-around times, and the quality is unparalleled. I recommend them to anyone who values those two things – quality and speed. In my experience that combo is almost impossible to find.
– Todd Lewis, All Things Open